Gary Broom

Marketing and Communications Professional

Marketing & Communications

Marketing specialist
Business development
Strategic leader

Marketing & Communications

Marketing specialist
Business development
Strategic leader

About

Gary Broom is a marketing and communications specialist. Passionate about education and its ability to transform lives, Gary has worked in various business development and marketing roles with Pearson (Education) and most recently with Best Practice Network.

For the past 8 months Gary has been leading the growth plan for Best Practice Network in the role of Director of Marketing & Development. With 122% growth in candidate registrations and 25% year on year growth in TSA and MAT partnerships, Gary has certainly made his mark. With the business now also expanded rapidly into international markets it has been an exciting period for the business and the sustainability of the business is solid.

Prior to moving back to the UK, Gary led the marketing function for Pearson South Africa and served as a member of the Senior Leadership Team that smashed academic publishing records in South Africa consistently over a 5 year period with the roll-out of the new CAPS curriculum. A portfolio of this work is available on the next page.

Recognised and trusted as a business leader, Gary has a range of transferable marketing and business development skills, a passion for customer-focused communication and core values that centre on making a positive difference in peoples lives by doing the right things, consistently and exceptionally.

Previously Gary has worked as a sales trainer and team manager, developing and executing strategies to grow brand awareness, loyalty and sales for FMCG brands including Pepsi and a Bass Brewers portfolio including Hooch, Reef and Caffreys.

Testimonials

Gary, you have been a Beacon of Hope to this organization ever since I knew and worked with you in school education.
Daniel Mathibedi

CEO Cignal Technologies, President of SA-ITHUTE

Gary, it has really been great working with you in partnership with Pearson. Thank you for all the support that you provided to the South African Principals Association over these years. Your professionalism and friendship will never be forgotten.
Daya Chetty

President: , South African Principals Association

Gary, you have been a Beacon of Hope to this organization ever since I knew and worked with you in school education.
Daniel Mathibedi

CEO Cignal Technologies, President of SA-ITHUTE

Gary Broom has all the skills you expect from a marketing director. He is strategic, understands how to build industry leading brands and how to manage teams of marketers and designers to deliver on revenue targets within global business environments.

Donald Stevens

Head of Marketing, Post-school at Pearson South Africa

Gary is the consummate professional, perfect gentleman and great collaborator. His ability for hard work, problem solving and generating smart ideas will be sorely missed at Pearson

Donald Stevens

Head of Marketing, Post-school at Pearson South Africa

Apart from his marketing expertise, Gary is a leader with integrity. He wants the best for the team he manages and consistently looks for opportunities that will help develop and empower his team members.
Anthea Variend

Head of Marketing:, Schools at Pearson South Africa

It was an absolute pleasure to work with Gary during my time at Pearson. He has a great combination of leadership competencies as well as strong marketing skills and experience, making him an effective and well rounded senior business leader. 
Ginny Davids (nee Felps)

Independent Marketing Consultant

Gary’s innovative and customer focused approach to marketing has made a massively positive difference in helping the sales teams at Pearson achieve their goals. 
Kathy Paraskeva

Higher education sales director - , Pearson

Portfolio

My portfolio of work ranges from brand development and activations to corporate communications and through-the-line marketing campaigns.

Please check out a showreel of my work at Pearson South Africa here.

Contact

broom.gary@gmail.com

Lets Work Together

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